If you’re a local business here in Michigan then you need leads and customers. Marketing online is no mystery you just have to first understand that the days of using the yellow pages and traditional advertising are over. Your customers are online looking for the services that you provide and if your not where they can find you, then you’re in big trouble. You can beat your competition by either learning how to market your business online or by hiring someone who can.
The first thing is you need to show up on the first page of Google and the other search engines, incorporate video in the marketing mix, place a blog on your website or create a stand alone blog, get some incoming links to your site, the more links you have the more authority is given to your site by the search engines i.e. Google, Yahoo, and Bing.
Then incorporate social media in your business. A Facebook page, Twitter account and a Linkedin Profile, those are the main three. And depending on the type of business your in will determine which one you will place more of you emphasis on. The main thing to remember is you need to do more than your competition so do your research or hire someone to help you because moving forward you’ll need to embrace and incorporate these strategies if you want to grow your business.
