One of the things I do is help clients show up on the first page of the search engines for the keywords that are important to them in their market. Obviously Google is the big one but also Bing and Yahoo are important search engines as well.
Many small businesses don’t know what it takes to do this and that’s okay so. If you’re a Michigan Attorney, or a Carpenter in Detroit, Westland or any of the surrounding cities here in southeast Michigan it’ important to have a website, a blog (either separate or within your website) that is posted to regularly, a youtube channel, and at least a facebook fan page. Social media should be a part of your marketing repertoire.